The Birth of Dietrich
Emmanuel Dietrich established his eponymous brand DIETRICH, with the objective of sharing his own horological vision after having designed for major brands for 17 years.
First public presentation at the GTE Geneva in January 2012, where a young blogger called Ariel Adam fell in love with the “Snow”, a watch dedicated to Ski. DIETRICH also attended Baselworld for the first time that year.
(Cover image via Ariel Adams)
Development of Organic Time
Creation and development of the Organic Time, a model with a strong image and a singular design language that allows DIETRICH to create its own space within the watch world.
(Cover image via DA MAN Magazine)
Launch of Organic Time
Baselworld 2014 confirmed the market’s interest and made the launch of the collection official. The first Instagram post from our friend @thehorophile
(Cover image via thehorophille)
Spreading of Counterfeits
Counterfeits of the OT collection were starting to spread, an undesirable but unavoidable side-effect of the collection’s success.