The Birth of Dietrich
Emmanuel Dietrich established his eponymous brand DIETRICH, with the objective of sharing his own horological vision after having designed for major brands for 17 years.
First public presentation at the GTE Geneva in January 2012, where a young blogger called Ariel Adam fell in love with the “Snow”, a watch dedicated to Ski. DIETRICH also attended Baselworld for the first time that year.
(Cover image via Ariel Adams)
Development of Organic Time
Creation and development of the Organic Time, a model with a strong image and a singular design language that allows DIETRICH to create its own space within the watch world.
(Cover image via DA MAN Magazine)
Launch of Organic Time
Baselworld 2014 confirmed the market’s interest and made the launch of the collection official. The first Instagram post from our friend, Amr Sindi (@thehorophile)
(Cover image via thehorophile)
Spreading of Counterfeits
Counterfeits of the OT collection were starting to spread, an undesirable but unavoidable side-effect of the collection’s success.
Coceiving the Perception
While on holidays with his family on the seaside of Corsica, Emmanuel Dietrich conceived the first complication of the brand, the Perception. It featured the first-ever “relative seconds” display, conveying the emotional aspect of time.
Launch of Perception
At Baselworld 2017, DIETRICH presented the Perception and its unique way of displaying the seconds in the way that we feel it, rather than measure it.
Launch of Time Companion
2017 also saw the launch of the Time Companion collection, a homage to Gerald Genta and the fascinating category of watches he created: the luxury stainless steel sports watch with an integrated bracelet.
Goodbye to Organic Time
The difficult decision to say goodbye to the Organic Time was taken, in order to pursue the goal of making our watches holistically Swiss Made.
Introduction of DD-1
Introduction of the DD-1 (for Dietrich Device Nr. 1), a new chapter in the brand’s organic design approach. The same spirit of the OT but in a very different execution, matured but still playful.
Launch of Skin Diver
The Skin Diver marks Dietrich’s new creative direction in pursuit of reinterpreting iconic watch templates of the past.