Our new communication campaign is live on “Bahnhofstrasse” in Zurich. Here is the Manifesto who is the foundation of our tone of voice:
We are designers of our own life.
We survived all kind of crisis.
Personal ones, financial ones and even martial ones.
We turned experimenting into experience.
We turned ideals into ideas.
Because our life is not about posting and posing it’s about being.
We learned to say yes to ourselves and no to others.
We gained the trust of others by keeping secrets. By being discreet.
Our focus is clear. Not the focus of our camera.
Because we shoot for the stars not for likes.
We don’t question ourselves for others. We question the Status Quo.
When others say Why? We say why not. And we say it out loud.
In a time of life style we chose life over style.
In a class society we choose to be the classy society.
And while others wait for a signs we want design.
We are designers of our life.
And we design it. With taste. With details. With a statement that shows greatness: understatement.
Without bling bling to show our Ka-ching.
We have nothing to prove. We improve.
Because we are those who don’t have to be someone because we are already those we always wanted to be.
Men with class. Men with dignity. Men with an opinion. Men with the greatness to make a statement: