A watch is a personal and intimate object that can accompany us everywhere we go.

For many, watches serve as blank canvases for self-expression, conveying a bit about one’s individual identity to the world.

At Dietrich, we recognize this importance, inspiring us to craft timepieces that not only tell time but also resonate with and mirror the distinct personalities of their wearers.

Tailored for the non-conformist who desires to make a statement.

If you seek beyond the mainstream, come join us on our journey.

The Founder

Emmanuel Dietrich

Emmanuel Dietrich, born in 1969 in Besançon, the birthplace of French watchmaking, hails from a family with roots in Alsace and the Swiss border, creating a fusion of two worlds. With artists on one side and Jura mountain artisans and watchmakers on the other (with one grandfather taking a distinctly Swiss path as a chocolatier), Emmanuel’s heritage embodies a rich blend of artistic and artisanal influences.

As an artist / designer passionate about his craft, Emmanuel lives by the German expression “Gestalten,” embracing the idea of shaping and giving form to his creative concepts as a guiding principle. Fuelled by an insatiable sense of curiosity and love for design / sculpture, this principle has driven him to reimagine everyday objects in his environment with his bare hands, aligning them with his envisioned designs.

Dietrich Watches serves as Emmanuel’s exclusive atelier, where he endeavours to bring to life the designs he has nurtured in his mind over the years. These creations encapsulate his artistic vision of what watch design should be, and each unique Dietrich timepiece is meticulously crafted in featuring clean, pure lines and a modern approach.


  • 2010

    The Birth of Dietrich

    Emmanuel Dietrich established his eponymous brand DIETRICH, with the objective of sharing his own horological vision after having designed for major brands for 17 years.

  • 2012

    GTE Geneva

    First public presentation at the GTE Geneva in January 2012, where a young blogger called Ariel Adam fell in love with the “Snow”, a watch dedicated to Ski. DIETRICH also attended Baselworld for the first time that year.

    (Cover image via Ariel Adams)

  • 2013

    Development of Organic Time

    Creation and development of the Organic Time, a model with a strong image and a singular design language that allows DIETRICH to create its own space within the watch world.

    (Cover image via DA MAN Magazine)

  • 2014

    Launch of Organic Time

    Baselworld 2014 confirmed the market’s interest and made the launch of the collection official. The first Instagram post from our friend, Amr Sindi (@thehorophile)

    (Cover image via thehorophile)

  • 2015

    Spreading of Counterfeits

    Counterfeits of the OT collection were starting to spread, an undesirable but unavoidable side-effect of the collection’s success.

  • 2016

    Conceiving the Perception

    While on holidays with his family on the seaside of Corsica, Emmanuel Dietrich conceived the first complication of the brand, the Perception. It featured the first-ever “relative seconds” display, conveying the emotional aspect of time.

  • 2017

    Launch of Perception

    At Baselworld 2017, DIETRICH presented the Perception and its unique way of displaying the seconds in the way that we feel it, rather than measure it.

  • 2017

    Launch of Time Companion

    The world saw the launch of the Time Companion collection, Emmanuel Dietrich's personal take on the category of luxury sports watches with integrated bracelets.

  • 2018

    Goodbye to Organic Time

    We said a difficult goodbye to the Organic Time lineup, signifying the imminent introduction of a new design.

  • 2019

    Introduction of DD-1

    Introduction of the DD-1 (for Dietrich Device Nr. 1), a new chapter in the brand’s organic design approach. The same spirit of the OT but in a very different execution, matured but still playful.

  • 2021

    Launch of Skin Diver

    The Skin Diver marks Dietrich’s new creative direction in pursuit of reinterpreting iconic watch templates of the past.

  • 2022

    Launch of the Skin Diver 2

    The Skin Diver 2 seeks the same creative pursuit as it's predecessor, with a renewed focus on simplicity, utility, and durability.